Are you ready to lead?

If you’ve ever thought, “No one has ever heard of us,” or “It’s so hard to build an audience today,” you don’t need content. You don’t need PR.

What you need is to demonstrate leadership.

To do that, you need a compelling story that moves people’s hearts.

And you need to communicate that story consistently, repeatedly, and authentically.

According to Harvard Business Review, most leaders under-communicate by a factor of 10. No wonder they struggle to make their visions clear.

That’s where I can help.

I run Tweney Media, a leadership communications agency with a difference.

I don’t just create content or campaigns.

I help create leaders.

About

Dylan and I worked together on an executive thought leadership platform. He wrote the highest quality pieces I’ve seen during my decades-plus career and provided excellent strategic counsel. He’s also a joy to work with. I couldn’t recommend him more.

Shoshana Deutschkron, tech marketing executive, ex-Upwork

Tweney Media is a leadership communications agency run by Dylan Tweney, an award-winning journalist, writer, and editor.

I have decades of experience writing, editing, and helping tech companies tell their stories, win visibility, and establish themselves as market leaders — first as a journalist and then as a comms leader, both in-house and as part of an agency.

My approach is based on this journalistic background and my passion for helping transformative technologies win the recognition they deserve.

My work delivers results:

  • I helped an early-stage startup create a powerful, ongoing research and communications program on a shoestring budget that produced a dozen impactful quarterly reports, hundreds of blog posts, scores of press releases, and hundreds of items of news coverage, including high-profile mainstream media appearances.
  • I led the agency team that created a marquee research report for a tech client, distilling hundreds of PowerPoint slides and Excel charts into a crisp, well-designed, well-written 20-page research report that generated millions of dollars in sales pipeline.
  • I helped C-suite officers for two major tech companies craft leadership platforms and content that earned them bylines in Quartz, HBR, Fast Company, and the World Economic Forum’s blog, building their credibility and impact among their peers.
  • I rewrote the script for a tech company’s IPO investor pitch video, helping them deliver a more impactful message to potential investors (the stock closed up 35% on the first day — I can’t take credit for the pop, but the video certainly didn’t hurt).
  • I worked closely with the CEO and chief comms officer of a marketplace startup, helping them earn consistent coverage and placement of thought leadership articles in top-tier press. The CEO has gone on to lead significant initiatives at a major Silicon Valley tech brand.

That’s my story. Let me help you tell yours.

Dylan is rare among PR and marketing executives, because he has a full-stack publisher’s skill set. He’s brilliant at both audience engagement and content, whereas most of his peers are good at one of these disciplines.

Kurt Foeller, tech industry marketing exec

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Photo of Dylan: Karen Jensen. Website top image: Based on a photo by David Spinks

Services

Tweney Media’s services encompass communications strategy, content strategy, content creation, and brand positioning / message development.

Communications strategies

I create effective communication plans and messages and prepare you for media interactions or speaking events.

Messaging development and brand audits

I will help you build a compelling, differentiated message framework and a plan for rolling it out across multiple channels.

Content strategy and content creation

I write, edit, and publish engaging thought leadership content across a wide range of media types and formats.

The specific deliverables depend on your needs and may include:

  • Bylines and op-eds (ghostwriting or collaborative creation)
  • Speechwriting and speech preparation
  • Media training and coaching
  • Presentations and talk tracks
  • Event coverage reports
  • Video scripts
  • Research reports
  • Sponsored posts
  • Press releases
  • Blog posts
  • Website copy
  • White papers
  • Case studies
  • LinkedIn articles

Find out more about Tweney Media’s approach to content creation.

Dylan is a gifted writer and communicator with a shrewd and perspicacious mind. He helped Dialpad refine and expand content strategy, creating insightful and wonderfully written case studies and developing visionary thought leadership pieces. Always responsive and available, Dylan was a joy to work with as a consultant and advisor on content strategy and media outreach tactics.

Andrea Boren, Dialpad

Photo credit: Suzy Hazelwood

Clients and results

My work has helped some of the most distinctive tech brands establish leadership in their markets by communicating their ideas memorably.

My clients have won coverage and/or bylines in WIRED, Harvard Business Review, Fast Company, Quartz, The Washington Post, O’Reilly Media, AdAge, Entrepreneur, VentureBeat, TechCrunch, and Coindesk.

Working with me, companies have seen coverage on CNN, Fox Business, CNBC, Vox Media, and significant local broadcast markets.

I’ve ghostwritten bylines, research reports, and blog posts that have produced hundreds of thousands of views, hundreds of items of news coverage, and millions of dollars in sales pipeline opportunities.

I’d love to do the same for you.

Photo: Rupert Britton

Contact

Let’s start a conversation! Let me know what you want to talk about and I’ll get back to you right away.

Photo credit: Cup of Couple