If you’ve ever thought, “No one has ever heard of us,” or “It’s so hard to build an audience today,” you don’t need content. You don’t need PR.
What you need is to demonstrate leadership. To do that, you need:
a compelling story that moves people’s hearts
a place to publish your story (a platform or channel)
an audience that’s paying attention and engaging with you
And you need to communicate that story consistently, repeatedly, and authentically.
According to Harvard Business Review, most leaders under-communicate by a factor of 10. No wonder they struggle to make their visions clear.
That’s where I can help.
I’m Dylan Tweney, and I run Tweney Media, a leadership communications consultancy with a difference.
We don’t just create content or campaigns.
We help create leaders.
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Photo of Dylan by Karen Jensen. Geese: Based on a photo by David Spinks
Approach
To demonstrate leadership, you need a media platform — a channel of your own.
I’ll help you build that platform — and an audience.
I use my background as an editorial leader at WIRED and VentureBeat to mine your stories, bring them to the surface, and polish them into editorial products that shine brilliantly.
As your writer, story coach, and messaging expert, I’ll challenge you to defend and refine your ideas. I’ll bring the perspective of readers and target markets to ensure you’re not just preaching to the choir, but sharing stories that can reach a wide audience and convey power and authenticity.
And then, as your editor and publisher, I’ll craft publication-ready content, help you deploy it across multiple channels, and build an audience on the platforms that matter to you — your blog, LinkedIn, news brands that publish op-eds and bylines, and more.
Dylan is rare among PR and marketing executives, because he has a full-stack publisher’s skill set. He’s brilliant at both audience engagement and content, whereas most of his peers are good at one of these disciplines.
Dylan Tweney and Tweney Media’s work has helped some of the most distinctive tech brands establish market leadership by communicating their ideas in effective, memorable ways.
Some of the outcomes I’ve delivered for clients:
✨ Hundreds of items of news coverage for a series A/B startup, including high-profile mainstream media appearances, driven by a powerful, ongoing research and communications program
✨ Millions of dollars in sales pipeline for a tech client, produced by a single, crisp, well-written 20-page research report
✨ Credibility-enhancing bylines in Quartz, HBR, Fast Company, and the World Economic Forum’s blog for C-suite social impact leaders at two leading tech companies
✨ An impactful investor video script for a tech IPO that closed up 35% on the first day
✨ Consistent coverage and placement of thought leadership articles in top-tier press for a marketplace startup’s CEO
WIRED, Harvard Business Review, Fast Company, Quartz, The Washington Post, O’Reilly Media, AdAge, Entrepreneur, VentureBeat, TechCrunch, and Coindesk.
And broadcast coverage on:
CNN, Fox Business, CNBC, Vox Media, and significant local markets.
I’d love to do the same for you.
Dylan is a true extension of our team and consistently delivers thoughtful, timely, and engaging thought leadership content that captures our brand voice. Dylan’s creativity, flexibility and keen understanding of what will resonate with our audiences is invaluable – an excellent partner and a joy to collaborate with.
Effective leadership communications plans and messages that win coverage; media training to prepare you for media interactions or speaking events.
Compelling, differentiated message frameworks and narratives; plans for rolling those messages out across multiple channels to create consistency and impact.
Engaging thought leadership content across media types and formats to help you build an audience, demonstrate authority, and build your brand.
As a former newsroom editor, I’ve got the skills and the network needed to produce copy at scale. For larger projects, I can tap my network of freelance writers, designers, and multimedia producers to meet your needs. We can create and ship large quantities of high-quality copy, under deadline pressure, week after week, on time and on budget.
A project may include…
Research, interviews, and planning: I start with a deep dive into your industry and audience to craft authentic narratives based on what people are responding to. Together, we’ll use that narrative to build a communications strategy that supports your business goals.
Writing and editing: I create, refine, and optimize content for you, maintaining high quality under tight deadlines.
Publishing and measurement: Working with outside publishers, journalists, or your own publishing platforms, I prepare copy and see it through to publication. I help you assess the results quantitatively and qualitatively.
Project management: I deliver projects on time and within budget, ensuring you get seamless delivery of excellent work.
The specific deliverables depend on your needs and may include:
Dylan and I worked together on an executive thought leadership platform. He wrote the highest quality pieces I’ve seen during my decades-plus career and provided excellent strategic counsel. He’s also a joy to work with. I couldn’t recommend him more.
Tweney Media is a leadership communications agency run by Dylan Tweney, an award-winning journalist, writer, and editor.
I have decades of experience writing, editing, and helping tech companies tell their stories, win visibility, and establish themselves as market leaders — first as a journalist and then as a comms leader, both in-house and as part of an agency.
A long career as a tech journalist, culminating in leadership roles at WIRED and VentureBeat, gave me the skills to explain complex technological and scientific issues to general audiences, and it fed my passion for telling stories about technology.
This work also taught me to mentor writers, manage teams, and ship copy the way Agile dev teams ship software.
Since 2015, I’ve been applying my journalistic skills to define and refine corporate messages, establish thought leadership, and help executives tell their stories. My work covers a broad range of tech companies, with a particular focus on B2B SaaS, cybersecurity, and health tech.
My approach is based on this journalistic background and my passion for helping transformative technologies win the recognition they deserve.
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Recent career highlights
Previously, at Highwire PR, I built a small but mighty editorial team that delivered hundreds of items of content annually: bylines, blog posts, LinkedIn articles, press releases, and more. I led cross-functional project teams creating high-impact messaging frameworks and research reports. I also helped build PR/storytelling strategies for top-tier enterprise tech, cybersecurity, and health-tech clients. The work we did created tens of millions of dollars in sales pipeline and led to hundreds of items of news coverage.
And as Valimail’s VP of communications, I defined the communications and content strategy and led the PR, analyst relations, research, and content initiatives. I built an agile content development process, using JIRA, for marketing content, created the company’s blog (and published over 200 posts to it), and established a respected research program that generated hundreds of items of media coverage, from outlets including Vox Media, Fox News, CNBC, the Washington Post, Axios, and Politico.
News mentions by month during the time I was running comms for a series B/C startup
