Tweney Media’s services encompass communications strategy, content strategy, content creation, and brand positioning / message development.
Communications strategies
Effective leadership communications plans and messages that win coverage; media training to prepare you for media interactions or speaking events; comms team training, pitch development, and pitch craft.
Messaging development and brand audits
Compelling, differentiated message frameworks and narratives; plans for rolling those messages out across multiple channels to create consistency and impact; copywriting and copywriting training.
Content strategy and content creation
Engaging thought leadership content across various media types and formats to help you build an audience, demonstrate authority, and build your brand; ghostwriting and speechwriting.
We create and ship everything from monthly bylines to complex, high-quality content projects, on time and on budget.
As a former newsroom editor, Dylan has vision and context to create editorial that stands out from the sea of undifferentiated marketing content. He has the skills and the network needed to lead teams, manage projects, and produce copy at scale. He can tap his network of freelance writers, designers, and multimedia producers for larger projects to meet your needs.
A project may include…
- Research, interviews, and planning: We start with a deep dive into your industry and audience to craft authentic narratives based on what people are responding to. Together, we’ll use that narrative to build a communications strategy that supports your business goals.
- Writing and editing: We create, refine, and optimize content for you, maintaining high quality under tight deadlines.
- Publishing and measurement: Working with outside publishers, journalists, or your own publishing platforms, we prepare copy and see it through to publication. We help you assess the results quantitatively and qualitatively.
- Project management: We deliver projects on time and within budget, ensuring you get seamless delivery of excellent work.
The specific deliverables depend on your needs and may include:
- Bylines and op-eds
- Speechwriting and speech preparation
- Ghostwriting
- Media training and coaching
- Presentations and talk tracks
- Event coverage reports
- Video scripts
- Research reports
- Sponsored posts
- Press releases
- Blog posts
- Website copy
- White papers
- Case studies
- LinkedIn articles
Find out more about Tweney Media’s approach to content creation.
Dylan and I worked together on an executive thought leadership platform. He wrote the highest quality pieces I’ve seen during my decades-plus career and provided excellent strategic counsel. He’s also a joy to work with. I couldn’t recommend him more.
Shoshana Deutschkron, tech marketing executive, ex-Upwork
Typewriter photo: Suzy Hazelwood