Tweney Media’s services encompass communications strategy, content strategy, content creation, and brand positioning / message development.
Communications strategies
Messaging development and brand audits
Content strategy and content creation
Effective leadership communications plans and messages that win coverage; media training to prepare you for media interactions or speaking events; comms team training, pitch development, and pitch craft.
Compelling, differentiated message frameworks and narratives; plans for rolling those messages out across multiple channels to create consistency and impact; copywriting and copywriting training.
Engaging thought leadership content across various media types and formats to help you build an audience, demonstrate authority, and build your brand; ghostwriting and speechwriting.
As a former newsroom editor, I’ve got the skills and the network needed to produce copy at scale. For larger projects, I can tap my network of freelance writers, designers, and multimedia producers to meet your needs. We can create and ship large quantities of high-quality copy, under deadline pressure, week after week, on time and on budget.
A project may include…
- Research, interviews, and planning: I start with a deep dive into your industry and audience to craft authentic narratives based on what people are responding to. Together, we’ll use that narrative to build a communications strategy that supports your business goals.
- Writing and editing: I create, refine, and optimize content for you, maintaining high quality under tight deadlines.
- Publishing and measurement: Working with outside publishers, journalists, or your own publishing platforms, I prepare copy and see it through to publication. I help you assess the results quantitatively and qualitatively.
- Project management: I deliver projects on time and within budget, ensuring you get seamless delivery of excellent work.
The specific deliverables depend on your needs and may include:
- Bylines and op-eds
- Speechwriting and speech preparation
- Ghostwriting
- Media training and coaching
- Presentations and talk tracks
- Event coverage reports
- Video scripts
- Research reports
- Sponsored posts
- Press releases
- Blog posts
- Website copy
- White papers
- Case studies
- LinkedIn articles
Find out more about Tweney Media’s approach to content creation.
Dylan and I worked together on an executive thought leadership platform. He wrote the highest quality pieces I’ve seen during my decades-plus career and provided excellent strategic counsel. He’s also a joy to work with. I couldn’t recommend him more.
Shoshana Deutschkron, tech marketing executive, ex-Upwork
Typewriter photo: Suzy Hazelwood