You already have the stories that will resonate with your audience — but, like diamonds hidden in the earth, they haven’t been brought to light and polished yet.
When I work with you, I’ll use my journalistic training to mine those stories and polish them into editorial products that shine brilliantly.
As an editor, story coach, and messaging expert, I will challenge you to defend and refine your ideas. I’ll bring the perspective of readers and target markets to ensure you’re not just preaching to the choir, but sharing stories that can reach a wide audience and convey power and authenticity.
I will help your team develop compelling messages that resonate with your target markets, build content and communications strategies, create thought leadership content in a variety of media, craft winning pitches, and publish those stories in earned, owned, and social channels.
I can also help you produce, edit, and publish copy at scale, under deadline pressure, day after day.
In concrete terms: I talk with your team, your partners, your customers, and your investors. I listen. I do research. I keep projects running smoothly. I write a lot. And I edit with grace and precision.
A project may include…
- Research, interviews, and planning: My work starts with a deep dive into your industry and audience to craft authentic narratives based on what people are responding to. Together, we’ll use that narrative to build a strategy that supports your business goals.
- Writing and editing: I create, refine, and optimize content, maintaining high quality under tight deadlines.
- Publishing and measurement: Working with outside publishers or journalists, or with your own publishing platforms, I prepare copy and see it through to publication. I can help you assess the results quantitatively and qualitatively.
- Project management: I deliver projects on time and within budget, ensuring seamless delivery of excellent work.
Want to know more? Let’s talk.
Photo by Dylan