Since 2022, LinkedIn has become the most effective way for top executives and founders to connect directly with customers, employees, partners, and investors.
LinkedIn combines the flexibility of an owned content platform with the reach of a social network — and very little of the drama and noise that plague other social spaces online.
Executives who unlock the LinkedIn code …
- are rewarded with great influence, awareness, and brand power,
- can build deeper and more lasting relationships with professional contacts, and
- find it easier to win new business, raise capital, and accomplish business goals.
LinkedIn is a core component of most companies’ communications programs. What’s more, it’s now the primary social network for the most influential executives and founders. For these leaders, it’s a professional platform, blog, and newsletter — all in one. Just look at the stats (via Axios):
- 23% – increase in CEO posts on LinkedIn 2023-2024
- 39% – average increase in followers for these execs
- 8x – number of impressions CEO posts get relative to other LinkedIn users
For some, LinkedIn comes naturally: They have the voice, the inclination, and the time to manage their LinkedIn presence, and they do it easily.
For everyone else, there’s Tweney Media’s LinkedIn Leadership package.
LinkedIn Leadership at a glance
This offering is for you if you’re an executive or founder who wants to use your LinkedIn profile to increase influence and impact — for yourself and your company.
With this package of services, you will gain an effective, differentiated LinkedIn profile. Over 14-16 weeks, you will:
- See increased engagement on your LinkedIn posts
- Get a clear, actionable strategy for growing your LinkedIn audience, impressions, and engagement
- Know what topics resonate with your audience — and what key messages you need to prioritize
- Have a tactical playbook to guide you or your team in topic selection, writing, voice, posting frequency, community interaction, and metrics.
- Know how to measure the effectiveness of individual posts and campaigns on LinkedIn
- Be able to maximize the value of LinkedIn for your personal brand and your company’s brand
This complete, turnkey program delivers results with a minimum of time investment from you. It combines strategic counsel, hands-on execution, assessment, and training.
Program components
Building a presence on LinkedIn is a long game. This program will give you a solid foundation and a quick start, using a proven methodology based on best practices and Tweney Media’s extensive experience in thought leadership and on LinkedIn.
- Discovery: I conduct interviews with you and your team, and do research and analysis of competitive/comparable leaders
- Strategy: I create a LinkedIn content strategy for you, including defining goals, establishing key messages, creating a guide to approved language and tone, and providing structure for a LinkedIn campaign
- Profile optimization: I ensure that your LinkedIn profile page is as effective and on-message as possible
- Campaign planning: I create a content calendar for a 12-week campaign, vet topics with you, and schedule those topics
- Campaign execution: Throughout the 12-week campaign, I create weekly medium-to-long-form LinkedIn posts for you, including writing, revision, and image sourcing, and work with you to schedule and publish them (or optionally publish them for you on your profile).
- Analysis: I help you evaluate the results by reviewing LinkedIn metrics to establish what works, based on impressions and engagements (reactions, comments, and reposts)
- Playbook: I create a hands-on guide for LinkedIn posting that you and your team can use to create campaigns and content going forward.
- Continued support: I train your team and hand off writing and execution to in-house staff at the end of the 12-week campaign.
This program requires a few hours of your time up front to assist with discovery and strategy, plus a small but consistent commitment of time after the first few weeks for you to review topics and posts.
Costs
We charge a project fee for this premium service based on the specific deliverables listed above. It includes a significant commitment of Tweney Media’s time across three or more months. Contact us for details.
Paid promotion and additional support after the 12 weeks of the campaign are not included in the basic package but can be added if desired.
Why Tweney Media?
I’m Dylan Tweney, the founder of Tweney Media. I am a former tech journalist (WIRED, VentureBeat) and a long-time, effective user of LinkedIn, where I’m a “Top Voice” with over 500,000 followers and more than 3,000 direct connections. I’ve been using LinkedIn for over 20 years and was among the first 100 or so members selected for the LinkedIn Influencers program in 2015, along with luminaries such as Arianna Huffington, Bill Gates, Guy Kawasaki, Daniel Goleman, Eric Ries, and Susan Cain.
Over the past eight years, scores of executives have trusted me to help them communicate effective thought leadership on LinkedIn, including top execs at Twilio, PWC, TaskUs, Upwork, MailChimp, Trello, Greylock, Matrix Partners, Bloomberg Beta, Lookout Security, Demandbase, and Valimail.
If you’re interested in learning more, please get in touch.