Dylan is rare among PR and marketing executives, because he has a full-stack publisher’s skill set. He’s brilliant at both audience engagement and content, whereas most of his peers are good at one of these disciplines.
Kurt Foeller, tech industry marketing exec
You already have the stories that will resonate with your audience — but, like diamonds hidden in the earth, they haven’t been brought to light and polished yet.
When you work with me, you’ve got a journalist on your side. I use my journalistic training to mine your stories, bring them to the surface, and polish them into editorial products that shine brilliantly.
As your editor, story coach, and messaging expert, I challenge you to defend and refine your ideas. I bring the perspective of readers and target markets to ensure you’re not just preaching to the choir, but sharing stories that can reach a wide audience and convey power and authenticity.
I help you develop compelling messages that resonate with your target markets, build content and communications strategies, create thought leadership content in a variety of media, craft winning pitches, and publish those stories in earned, owned, and social channels.
When it’s time to produce, edit, and publish copy, I help you do that, too. As a former newsroom editor, I’ve got the skills and the network needed to produce copy at scale. My team and I can create and ship large quantities of high-quality copy, under deadline pressure, day after day.
In concrete terms, I talk with your team, partners, customers, and investors. I listen. I do research. I bring in freelancers as needed. I keep projects running smoothly. I write. And I edit with grace and precision.
A project may include…
- Research, interviews, and planning: I start with a deep dive into your industry and audience to craft authentic narratives based on what people are responding to. Together, we’ll use that narrative to build a communications strategy that supports your business goals.
- Writing and editing: I create, refine, and optimize content for you, maintaining high quality under tight deadlines.
- Publishing and measurement: Working with outside publishers, journalists, or your own publishing platforms, I prepare copy and see it through to publication. I help you assess the results quantitatively and qualitatively.
- Project management: I deliver projects on time and within budget, ensuring you get seamless delivery of excellent work.
Want to know more? Let’s talk.
Photo by Dylan