Why do you need a content creation strategy?

You already have the stories that will resonate with your audience — but, like diamonds hidden in the earth, they haven’t been brought to light and polished yet.

When I work with you, I’ll use my journalistic talents to mine those stories and turn them into editorial products that shine brilliantly.

I will help your team develop compelling messages that resonate with your target markets, build content and communications strategies, create content in a variety of media, craft winning pitches, and publish those stories in earned, owned, and social channels.

I can also help you produce, edit, and publish copy at scale, under deadline pressure, day after day.

In concrete terms: I talk with your team, your partners, your customers, and your investors. I listen. I do research. I keep projects running smoothly. I write — a lot. And I edit — with grace and precision.

Here’s what that process looks like.

1. Define your audience. We start by asking who you are trying to reach. What do they truly care about? Successfully defining your audience means researching, understanding their needs and dreams, and listening.
2. Develop your narrative. You need to establish a relatable and believable message. You’ll be able to use that narrative to create content that resonates and that people will remember and respond to.
3. Deploy your content. Once you know who you’re talking to and what they want to hear, you can begin creating content that resonates. Your audience now becomes your tribe: A community of people who feel they understand you and want to know more about you.  
4. Demonstrate leadership. When you can spark connections in readers’ hearts and minds, that’s when the magic happens. That’s when people start to seek you out because you make them feel good, inspire them, or get them excited. People pay attention when you deliver high-quality, meaningful, trustworthy content consistently and repeatedly.